SOUNDBITES BRANDBOOK A Hardrock Chain Concept

Soundbites, a chain of new fast casual restaurants by Hard Rock, infuses globally inspired street food, hand-crafted drinks and regionally relevant music. The spatial concept for Sound Bites is designed to inspire immediate recognition and interaction with the brand. Through the atypical use of materials and the meshing of concepts, the customer identifies and relates to the space in unexpected ways. This approach creates a multi-cultural, layered and timeless experience, offering something new and surprising with each visit while will allowing it to translate and reproduce on a global scale.